Lacoste is a French premium lifestyle brand known for its iconic clothing, footwear, accessories, and fragrances. Founded in 1933 by tennis champion René Lacoste and André Gillier, the brand initially gained fame for its innovative tennis shirt, the polo shirt, which became a symbol of both sport and casual luxury. The brand’s signature crocodile logo, a nod to René Lacoste's nickname "the Crocodile," is one of the most recognizable emblems in the fashion world. Lacoste's core product offering includes a wide range of polo shirts, t-shirts, sweaters, and jeans for men, women, and children. Over the years, Lacoste has expanded its collections to include footwear, accessories such as bags and watches, and fragrances, while maintaining a consistent emphasis on comfort, sport-inspired designs, and high-quality materials.