Pandora is a Danish jewelry brand known for its customizable charm bracelets, rings, necklaces, and other accessories. Founded in 1982 by Per Enevoldsen and his wife Winnie in Copenhagen, Denmark, Pandora has become one of the most recognized names in the jewelry industry. The brand initially started as a small shop selling jewelry from Thailand, but it quickly expanded when it introduced its signature charm bracelets in 2000. Pandora's most famous product is its charm bracelet, which allows customers to personalize their jewelry with a wide variety of charms representing meaningful moments, events, and milestones. These charms come in various materials, such as sterling silver, 14k gold, and enamel, and feature intricate designs that range from symbols of love and friendship to animals, travel, and more. Over time, Pandora has expanded its collections to include rings, earrings, necklaces, and pendants, all designed with a focus on elegance and personal expression.